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Tesla sales beating Mercedes, BMW and Audi - May. 13, 2013

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URL:http://money.cnn.com/2013/05/13/autos/tesla-sales-bmw-mercedes-audi/index.html


NEW YORK (CNNMoney)

You know the Tesla Model S, the $70,000 (and-up) electric car that "nobody can afford"? Well, evidently,more than a few people can afford it.

In fact, in the first quarter of this year, more people bought a Tesla Model S than bought any of the similarly priced gasoline-powered cars from the top three German luxury brands, according to data from LMC Automotive. About 4,750 bought a Model S while just over 3,000 bought Mercedes' top-level sedan.

Yes, we understand that nobody gets a $7,500 federal tax credit for a buying an S-class or an A8. Also, Mercedes-Benz, BMW and Audi each sell a full range of cars and SUVs while Tesla buyers have only one model to choose from.

Still, let's face it, Tesla(TSLA)'s one model is doing pretty well, especially for a start-up automaker with a limited dealer network.

Last week was a particularly stellar one.

On Wednesday, Tesla announced a profit that exceeded Wall Street estimates. It also raised its Model S sales estimates for this year from 20,000 to 21,000.

Then on Thursday Consumer Reports came out and called the Model S the best car that it had ever tested. (Its overall performance was "off the charts," according to the magazine's head of auto testing, but it only earned 99 out of a possible 100 points because it can't be driven extremely long distances without recharging.)

Despite some early stumbles -- such as a squabble with the New York Times over its new "super charger" network and push back from traditional car dealers over its sales strategy -- Tesla seems to humming along, at least for now.

First Published: May 13, 2013: 3:27 AM ET


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