Corporate communications bulletin - Harlem Shake Roulette - We Make Awesome sh

Corporate communications bulletin - Harlem Shake Roulette

Good evening and welcome to a special bulletin from the corporate communications team working with business development. We have done some careful analysis on the Harlem Shake Roulette project to ascertain the ROIs and KPIs and FBIs.

This is how it all began.

2nd Full day of trading

Today has been our best day yet, with just over 25,000 uniques on today alone.

We are closing the day on almost 2.2 Million reach across the twitter webs.

Almost 850 have been lured into our trap of amazon affiliates. So far we have a total income of around $3. As discussed in our shareholder meeting, all income will be spent on lottery tickets.

Economic Worth

Our economic worth is a substantial -11,843 (GBP)*. As you can see we are doing our very best at ruining the economy, we have been keeping the general public entertained for a total of 939 hours.

Consumer Engagement

Inside the garden of facebook 2203 entertained people posted the site on their wall in a conscious effort to annoy their friends with such a waste of bandwidth.

Over on the twitstream 1369 twats tweeted the link.

My inbox is more full than ever.

With more than 150 video submissions from the likes of McDonalds, Ministry of Sound, Discovery Channel, Capcom and 100s of digital agencies.

To keep track of stats we built a simple ego tool, which you can view here.

And a simple tool to send me an SMS when certain levels are reached, (obviously) using Twilio.

What worked?

Jumping on a meme straight away

Getting people to submit their video by email. 

We thought, we made, we ‘launched’

What didn’t work?

Using our main email as the submission email

Youtube playlist didn’t scale easily.

Both of these were only problems because it was reasonably popular.

It wasn’t mainstream enough.

Conclusion

All though some fans wereprematurely awardingus withthe internet.

Paul Lamere is still winning the internets of the 21st century award.

Who knows, maybe this meme isn’t dead yet. And perhaps somehow we will manage to flog a dead horse, disguised as a lasagne.

Personally, I feel sorry to those whose time we have wasted, but at least they were entertained.

On a serious note, thanks to everyone who visited / tweeted / shared etc the website, we are pleased you like it, and we are sorry for helping you to procrastinate.